3. Publishers May Be Hesitant to Adopt Pay-Per-Article
From the publisher’s perspective, subscriptions provide stable, predictable revenue, while Pay-Per-Article introduces unpredictability. Publishers may fear that this model will dilute their revenue streams, lower overall customer value, or require additional operational complexity.
Revenue Dilution:
If too many users opt for Pay-Per-Article instead of subscribing, publishers could lose high-value, recurring subscription revenue.
Brand Positioning:
Many premium publishers pride themselves on being subscription-first, offering “all-access” content. Pay-Per-Article could dilute this premium positioning and make them seem “cheap.”
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